Basically there are two types of SEO- On page SEO and Off page SEO. In simple words, On page seo means the optimizations which is done for the site. In other words, work is done on the site is called On page optimization. And similar if the work is done for the site (third party ie backlinks) is called Off page optimization. Let's see an overview for both the types briefly.
On Page
Meta Tags - The meta title and meta description are 2 important things which appears in search engine results for your website. The meta title has a limit of 55-60 character. Similarly meta description has a limit of 155-160 character.
XML Sitemap - It is used for Search engines to let them know how many URLs or pages are there for the website to be indexed.
H1 tags - It is used to represent the overall title of per page. Only 1 H1 tag can be used per page.
Alt Tag - It is used for image to let search engines know and crawl to index it .
URL Structure - Url should be user friendly of the website.
Canonical Tag - It is important to implement canonical tag for your website pages to ensure uniqueness of content. There is no duplicacy in it.
Content - Web page content is the main source to attract visitors on your website. The content should be unique and relevant and should have keyword interlinking in it.
Off Page
In off page SEO, backlinks plays a crucial role.
Guest Post - Outreach prospect is very good technique for guest post in achieving backlinks.
Social Bookmarking - For getting traffic and backlinks.
Business Listing - Helpful in local SEO and in important for increasing brand awareness.
Classified Ads - For advertising business and promotion of products for sale purpose.
Blog posting - For backlinks through quality content.
Article Posting - Third party content posting stticted to only relevant information and to the point information.
On Page
Meta Tags - The meta title and meta description are 2 important things which appears in search engine results for your website. The meta title has a limit of 55-60 character. Similarly meta description has a limit of 155-160 character.
XML Sitemap - It is used for Search engines to let them know how many URLs or pages are there for the website to be indexed.
H1 tags - It is used to represent the overall title of per page. Only 1 H1 tag can be used per page.
Alt Tag - It is used for image to let search engines know and crawl to index it .
URL Structure - Url should be user friendly of the website.
Canonical Tag - It is important to implement canonical tag for your website pages to ensure uniqueness of content. There is no duplicacy in it.
Content - Web page content is the main source to attract visitors on your website. The content should be unique and relevant and should have keyword interlinking in it.
Off Page
In off page SEO, backlinks plays a crucial role.
Guest Post - Outreach prospect is very good technique for guest post in achieving backlinks.
Social Bookmarking - For getting traffic and backlinks.
Business Listing - Helpful in local SEO and in important for increasing brand awareness.
Classified Ads - For advertising business and promotion of products for sale purpose.
Blog posting - For backlinks through quality content.
Article Posting - Third party content posting stticted to only relevant information and to the point information.
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