What is SEO ? Easy Steps to Understand

In the world of modern technologies, digital marketing plays a vital role in terms of all aspects of business, and it's application. SEO is quite a significant term used since we heard for a long time. SEO stands for Search Engine Optimization.

What is SEO? Let's relate it to our daily life. Suppose you are hungry, you want to order food, what will you do? You would go to the internet and search "order food online" or "best food near me" etc. Search engines would show you the number of searches based on keyword rankings. You would then click on the top 10 websites and grab your food.  In all these processes, SEO is applied by the professionals on the site, which drives traffic as per the required search query.
Technically we can say SEO is the process of getting clicks on your website in the search result (organic search) by users query through parameters (google guideline).

Uses of SEO:

• Getting traffic on the website
• Keyword Ranking on top
• A website becomes most trustable on search engine

In search engines, the result of our search query is displayed with URL, title, and description. The same can be known as website URL, meta title, and meta tags, these are commonly known as Meta tags of your website displayed in search results. Meta title and meta description are counted in pixel length. The meta title range is 55- 60 characters, and the meta description range is 155 -160 characters.